Sometimes, you just need something different than your competitors besides a glow in the dark skull on your shot bottle. Like taste. Like a different package. like a serious wicked buzz. X-Ray might call itself a "6 hour energy" shot and make you "radiate with energy", but unless you provide the consumer some reason to grab it off the shelf, it is just going to sit there with all the other 5 Hour Energy clones.
The company who made this shot was even sued by Innovation Ventures, LLC, the company behind 5 Hour Energy. Of course Innovation Ventures went after 6 Hour Energy too, and other companies who come out with sots proclaiming "6 hour energy". And there are other similarities between this and 5 Hour Energy, such as the weak energy boost and that they both taste like ass.
Taste:4
It does, however, taste like a different ass than the 5 hour energy, which has a strong prune juice Kool Aid flavor. This is more of as fake too-harsh citrus rush that reminded me of drinking lemon extract by itself. If the buzz is good enough, it would be OK to stomach bad tasting energy shots - but there are enough really tasty ones out there that there is no excuse for coming out with something this sour and chalky.
Buzz/Nutrition:7
I wished this gave me something more to write about. They listed the caffeine as a very unhelpful (as much as a cup of coffee) routine, which means it has somewhere between 60 and 140mg of caffeine. Either way, there is no real pickup in here, at least not eneough to get buzzed. This might have enough to get you alert for a couple hours, but I was still able to drink this at night and go to sleep easily 2 hours after I took it.
In terms of nutrition, this ain't bad. There is quite a lot of Vitamin C, the tyrosene/phynlalanine energy blend and the enzyme blend, as well as some taurine and the expected overdose of Vitamin B complex.
Packaging:6
The one thing this drink had going for it was the x-rayed skull on the front that glows in the dark. There is the "radiate with energy" slogan along with the promises of "6 hour energy" written in an Xtreme grunge font. Overall, EVEN with the glow in the dark skull this is only OK. They re-used 5 hour energy's bottle design, like so many energy shots. As much I enjoyed the glow in the dark gimmick, having the silly distressed fonts and the caution statements completely unreadable definitely detracts from the cool.
Wednesday, June 17, 2009
Xray energy shot
Labels: energy shot
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