bad girl energy drink

I am secure in my manhood - secure enough that I have absolutely no problem being seen with feminine drinks, such as Go Girl, Damzl Fuel, or this latest discovery, Bad Girl energy drink, form the same people who make Bad Boy energy drinks and shots. What makes this drink special is not the caffeine, which is average, or the marketing efforts, which seem to range from motocross to NASCAR. What helps this line is their absolutely cheesy packaging, with a very Nagel-esque ( only much less artistic) outline of a femal face on a hot pink can. The flavor is decent and the drink on the whole was fun. While not a stellar offering, I would rather be seen swigging down this by my peers than a can of Rockstar.

Nutrition:4
I was hoping for something very original here - but while there is no sugar or calories, there is also only 166mg of caffeine, just about the same amount as any boring Monster or Red Bull. There was also a lack of any special Feminine ingredient, such as Green Tea or Chamomile. Instead it has all the usual cast, with B vitamins, inositol, and taurine. For a feminine audience they could have had more originality in trying to appeal to their audience. They sweetened this with sucralose and ace-k, and there are certainly more soda ingredients in here, from preservatives to coloring agents.

Taste:8
I was very surprised that this tasted as good as it did - it reminded me of melted gummy bears and the flavor of fruit flavored lip gloss. I think much of the sourness came from the taurine, but it was not even a litter tart or bitter. While a lot of people are not that happy with the fake cherry/berry flavor, I think as long as you go into it knowing what you are getting into then it tastes great! Keep in mind that this is more like a soda than a healthy or powerful energy drink, but I would compare this to a Boo Koo or any other highly caffeinated soda.

Packaging: 8
This is the one thing this drink has going for it - the uniqueness of the package. While not amazing, it certainly stood out on the refrigerated aisles, staring out at you with that silly face. This is not a marvel of design or anything, but does all it needs to do without any missteps. I appreciate the listing of caffeine and other energy drink ingredients, as well as address and website info. The only thing I did not see is a way to handle the positioning in stores, so the biggest selling point is going to keep staring at you from the cooler. The fonts are nice, and very clean.

Website:8
Nice job with this company, choosing a simple HTML layout rather than trying to be cool and hip with the flash. The menu is decent, offering nice info without getting silly with games or screensavers. There is lots of business info and sports stuff - and the code is very nice and clean too. While there is nothing impressive or really standout with the site, you could see the company is on the site constantly, and uses it to it's full advantage to keep suppliers, distributors, and consumers aware of what is going on.


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