Possessed by caffeine

big red boots reviews and news
I am a big big fan of caffeine infused beverages. Something about the packaging, the kick, the promises of a better, fuller life fills me with a childlike glee! I have a major collection of drinks, and will slowly go through them all with helpful links to the makers, as well as other reviewers that I have trusted with my taste buds. For Less, but better spellchecked and proofread Reviews, and much More News, come to my other online home at http://www.examiner.com/x-281-Energy-Examiner
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Thursday, November 13, 2008

ole energy

Ole energy is an exciting new drink out of Arizona - not only boosting your energy but waking your mind with adaptogenic herbs as well as a nice dose of caffeine. This drink might be a hard sell in the US, which is a shame. I mean, selling soccer is hard enough, but selling a soccer themed energy drink is even harder. I mean, where are you going to find these? At your local convenience store? Probably not. But if you manage to come across some of these cans, I would not hesitate to grab a few - as they give great name for a drink - getting you up and moving. Plus it gets the chanting going in your head ( if you dont know the chanting I am talking about, head to oleenergy.com to hear it ad nauseum).

Nutrition/Buzz:8
Unlike this companies other stabs at energy drinks, I like they used their ADX7 adaptogenic herbs and still added caffeine. The company's first outing into energy drinks gave us drinks like "Yet" and "Jugular" which gave you the herbs but no caffeine, so the masses who needed it were left still groggy. This stuff is powerful enough to give you a nice boost to your activities, without going crazy with the caffeine. The herbs work too, especially with the dose of caffeine to help those, like me, who are hopelessly addicted to it. This gave me a good 3 hour buzz - not crazy, but still pretty perky. What is interesting is the mental alertness I felt, besides the physical rush I received too - more than I usually get from energy drinks. The 80mg of caffeine in here is pretty decent - more than I would have expected there was in here.
So what is an adaptogenic herb?
Basically, they are herbs that have the ability to help the body cope more effectively with stress. Specifically, adaptogens recharge the adrenal glands, which are the body's nominal mechanism for responding to stress and emotional changes. They increase the body’s resistance to physical, biological, emotional and environmental stress. They are unique from other substances in their ability to balance endocrine hormones and the immune system, and they help the body to maintain optimal homeostasis. In other words, really good things for you in both body and mind.
Too bad there are also a good deal of preservatives in here. They sweeten things with fructose/glucose, so it is more natural, but also more caloric. The other ingredients in here are normal soda/energy drink stuff, including Vitamin B, Taurine, Caramel color, food dye and Inositol. I would love to see what they could do with an all natural version of this, or a sugar free one without the heavy 160 calories per 12oz can.

Taste: 8
Ole is a fantastic flavor, tasting strongly pungent, rich and very citrus - like grapefriut and cherry juice. It is very unique and very tasty, unlike a soda or any mormal energy drink flavor. I am not sure if the flavor is for everyone, but I loved the complex flavor - probably enhanced by all those herbs. My only issue was the color, which really did not need to be cola-brown. Why add all that caramel coloring and food dye just to turn it brownish? I could see if it was an unnatural color, but I would completely leave all that out and just let the natural color be. Brown should be a default color - a standard if you can not do anything else. I would have pictured this in a dark red or pink, if they were going to use any coloring at all.

Packaging:8
I love this shiny black on red, and the drink is very standout on the shelves. Something abotu tthe fonts used and the simplicity of the can is very very appealing. I LOVE the way they subtly mention the adaptogenic herbs, and use no slogan or big goofy text about how to "live it stronger!" B.S. Over 2/3 of the can is black and unprinted, giving a great atmosphere. While not a brilliant unique package this one does all the things a can should do very nicely.

Website:3 oleenergy.com
I know these people are very excited to get their drink off the ground and up to an explosive growth level, but will need a much better website to do that. It is obvious their site was not made by a professional, as their code is bloated with crazy stupid HTMl including a commented out interview with the founders, and their same energy drink copy over and over and over. Add that to the flash movie where the user interface is silly ( do we really need a home link to see the photoshopped images of Ole as a temporary boob tatoo again?) the information is hard to read ( the fonts used in the pulldown about adaptogens are thick and hard to read) and the buttons jiggle around without reason. This might be a good first attempt for this company, but for a drink with good investors and an interesting market, the right website could make a huge difference.

Taurine Rules
energy fiend

Wednesday, November 12, 2008

Vicious Vodka


It seems there is more caffeine infused alcohol products every day, in spite of inflammatory public interest groups suing major manufacturers. From Yerba Mate infused beer to coffee flavored liquours with extra shots of caffeine tossed in. According to Vicious Vodka, they were the first to combine a great vodka with a good dose of caffiene, and I can personally attest to their amazing flavor and buzz. If you are looking for a great martini that will keep you awake and partying all night, or a bloody mary to wake you up after a hard night - look no further.

Most of the hard caffeinated alcohols I have had have been exciting in one way or another. Some have excelled more than others in various categories. Pink Vodka is the easiest to mix as it has absolutely no flavor and can blend itself easily into many many drinks. Pink has a great bottle, but not nearly as cool as the V2 line of alcohol, which trumps Pink's cool pink infused frosted bottle with a glow in the dark liquour, wrapped in a frosted bottle covered in dragon-y tattoo designs. V2 added taurine to their mix, so the vodka itself was hard to drink by itself. Vicious Vodka has the distinction of the best tasting straight-on vodka without question. Vicious also sets itself apart by costing low-mid teir liquor prices, rather than putting it in the premium alcohol category.

Taste:10
If you like your drinks straight or on the rocks, this Vodka is better than all other mid-priced vodkas like skyy or Absolut - and can easily stand with the top tier vodkas in taste and quality. The caffeine is unnoticable in flavor or aftertaste, and the overall taste of this vodka is strong and absolutely delicious. Even if it were not for the caffeine , this would be a fantastic drink, but the fact that the caffeine is in here without being bitter or sour is very impressive. If you are in one of the few states which carry Vicious in your liquor store, consider yourself very very lucky.

Nutrition/Buzz: 10
According to Alison Ebbert Slater, one of the founders of Vicious Ventures, this drink has the maximum caffeine allowed in vodka by the US government. They do not disclose anything else about te ingredients or the process, stating that because of the business they need to keep their cards close. I can definitely attest to the caffeine buzz it will give you - not so much that you will be bouncing with your eyes glued open, but enough that you won't feel tired or sleepy from drinking at all. The FDA is a very wiley beast, but it looks like the maximum caffeine allowed is around 45mg per 12 ounces, but this drink feels much more caffeinated than that. 2 martinis is all it took to get me moving - and a 3 shot bloody mary was enough caffeine to forgo the morning coffee.

Packaging: 6
This is the one area is which vicious is bested. Vodkas have always had some of the more unique bottles, from the artistic see though bottles of grey goose and Van Gogh, to bottles shaped like guns and Bongs. That was why I found this bottle the most dissapointing. Not special, not exciting, and in fact a bit boring. The reason for the clear bottle was because, sonce Vicious was the first, first thing their customers asked was, “Can you see the caffeine?” They would pick the bottle up and swish it around to see if it had any color etc. It was a huge factor in why they chose the clear bottle for our first few production runs. Now, consumers and customers more savvy about the caffeine vodka market, which is why they are switching to a frosted bottle. Still, other than using a wine cork to stop the bottle, not much is very exciting about this package, with fonts looking vampiric and the bottle without much character. Even frosted, with a product this unique and delicious the bottle could be so much more exciting.

Website:9 viciousvodka.com
For the first drink that mixed caffeine and vodka, their website sure kept up with the times... This site is quite becauseiful and coded very well. With all the categories they did a nice job with UI and layout, keeping the images clean, design gorgeous and the Code very clean and pretty. While this is not a pivotal moment in the history of web design, this is very pro and could stand with all the corporate designed liquors out there. Kuvier created a lush and decadent site that should be a portfolio piece.

Tuesday, November 11, 2008

Loud Truck Red Blast Energy Gummies


To understand my level of excitement at Red Truck's new Red Blast, I need to compare it a little eto my last review of their product. I started off their last product review by mentioning how much I am not excited by gummi bears. Scratch that for these little black packages. After I had the first 2 gummies, I was hooked. I wanted the pack - I NEEDED the pack. Gone was my desire to share my sweets, these little gooey red gems were all mine! They tasted superior, the looked cute, and 9 of them ( the whole pack) gives a nice boost with fantastic flavor! They managed to completely upgrade from little handy treats with a very light lift to a seriously fun treat!

Nutrition/Buzz:8
Gone is the request that 2 gummies equal a serving, and instead in the little icon letting you know that 1 pack of gummies equal one energy drink. They still manage to put a nice dose of vitamin B, Taurine and theophylline and theobromine, the same substances found in cocoa, which are also present in the Guarana they use to caffeine these little jelly dudes up. They have doubled, from 30ish mg of caffeine for the normal ones to 64mg of caffeine per pack here. OK, while not technically an energy drink's caffeine levels, it certainly boosts this snack past the Diet Mountain Dew Standard, providing enough energy to keep you awake a little while longer. Not to mention these have over 750% of your vitamin C as well. While not a powerhouse of energy, 2 packs of these gummies will get you past needing that second cup of coffee or energy drink.

Packaging:10
This is a great design, cashing in on their flagship product branding, and yet still making it appeasl more to the energy drinker audience. This design looks appealing both to candy mavens and to energy drinkers, a real challenge. I also really appreciate the listing of caffeine content, as well as all the other nutrients. Everything is well done, and the gummies stay fresh in their little metallic looking pouch which does keep things nice and fresh. While they sell a big pack that contains a bunch of these little 1oz packages, I would LOVE to see this in a serious snacking dose, a big pack with a resealable top that could have 50-60 gummies a bag. Of course at 7mg of caffeine per gummie I would probably eat the bag at my desk and not be able to sleep for a week.

Taste:10
This taste is truly fantastic - way better than their original flavor. Coming from someone who does not even really like gummi anything, I ate 2 packs of these and hunted in my little package for more. Without even thinking about it easily could have munched a very very big bag of these and have been too wired to even be able to sit in front of my computer, let alone write a review. Yes it is a Candy, so don't go looking for this in your hippie natural foods store - but the ingredients hardly matter when compared to the firm but not too chewy cherry flavor that fills your mouth but leaves little aftertaste. Mind you, the aftertaste is a little sour - but that makes you want to eat even more of them. I am glad these come in packs of 9 for starters, but very soon they really will need to be making thse things available in big bags for easy consumption.I still am in shock that me, of all people, are giving a gummy a 10. They are just that good.

Website:8 http://www.loudtruckgummi.com/index.html
This is a great looking site, if not built a little oddly. It looks very nice, and it was designed rather well, keeping in mind all the things graphic designers do well. the right colors, backgrounds and UI - and you can get all the information you need fast. I love the ease of the shopping cart, as well as being able to get all the info I could possibly want on the company, the gummies, and even links to reviews about it.
My problems with this site are more with how the site is run. First, never give me a popup window I did not ask for. Especially one that links to a video player! If I click on a video, that's cool - but don't force me to deal with pop up screens, a third party's slow loading video half opened. If you want a video on your site, do it right and put it in the dang page. This popup looks like an afterthought - and a bad idea at that.
Secondly, the site is slow. With over 350 k worth of images to pull down, this site is waay to heavy on graphics that don't need to be there. Even the html code itself is bloated, written in nested tables.
I would suggest as the company grows ( and it will - this idea will catch on like wildfire) hire a professional web developer to go along with that great graphic designer.

Wired 505

Good Lord. For those of you with absolutely no sense (like me), there is an energy drink that boosts the most caffeine of any energy drink ever. In the energy drink war, this one stands as the disputed leader of the pack. While this is undeniably a massive boost of caffeine, it is also in a massive can, almost 24 ounces. Add to this an inability to save any of this drink for later and you have one serious drink in your hand - well, hands. For a carbonated energy drink, this is HUGE. While some drinks do have more caffeine per ounce, this one can provides enough to get some serious Caffeine Intoxication on. If you are not a fan of restlessness, nervousness, excitement, insomnia, flushing of the face, increased urination, muscle twitching, a rambling flow of thought and speech, irritability, irregular or rapid heart beat, or psychomotor agitation, I would take your time with this one. While 500mg is certainly not enough to do any serious damage ( and I don't care what the health nutjobs say, you would need to drink over 20 huge cans, or over 480 ounces of this liquid at one time to OD) it is enough to keep you powered up for a loooong time.

Nutrition / Buzz:10
What else would I give this? Even though this is full of high fructose corn syrup, even though it has tons of preservatives ( potassium sorbate, Sodium Benzoate) it really does not matter. Hell, even a 6 1/2 shot latte would be unhelathy - and taste a whole lot worse. This drink also has ove 4400 milligrams of taurine, WAY more Vitamin B than you would ever need, white tea, guarana and lab made caffeine too. In other words, shoot this thing down too fast and you will look like out little spider friend.
In terms of

Taste: 7
Most of the wired regular flavors ( the ones that do not say "Tropical" or "Berry" end up tasting like Red Bull Clone. In terms of clones, this one ranks lower than Red Bull, being more bitter and tart, not adding enough sugar to offset the Citric Acid. While this is slightly better than the Wired 294, it is very very close to the same. I guess this is supposed to taste cirtrus, but do not expect anything like grapefriuts or lemons. I found it a challenge to drink all 24 ounces, as this can gets old sitting around with no way to close it and save it for later.


Packaging:7
The can works pretty well for me - not emphasizing the high caffeine kick, other than in a couple places. Spike is full of warnings, and the other drinks with that much caffeine have badges all over informing the drinker that they are not to consume more than 3 cans, or if they ever considered being a parent, or all of that nonsense. After all, this drink is nothing compared to a large grande coffee from Starbucks, which could easily top 400mg of caffeine in the cup. The orange flames look really hot - and is one of the better designs of the line. I like the listing of the website and full info of ingredients. While not a work of art this can certainly does the trick.

Energy ratings blog
taurine rules
energy fiend

Friday, November 7, 2008

Dopamine Energy


Dopamine is commonly associated with the pleasure system of the brain, providing feelings of enjoyment and reinforcement to motivate a person proactively to perform certain activities. Dopamine is released from good food, good sex and good drugs. It makes people thrilled to be alive and do stupid things, like jump out of airplanes, ride scooters on busy freeways and start small clothing lines for extreme sports.
Well before dopamine was an energy drink it was a clothing line - like Who's Your Daddy and Skin. One of the more odd things about this drink is the slogan "vegas in a can" written in big letters, even though the drink is from an extreme clothing line in Hawaii. Still , making a drink full of a drug that affects the levels of dopamine is brilliant. I understand the clothing line, but the drink really rounds the brand out.
A big thanks to Drake at Beverage Boutique for hooking me up with a couple cans.

Taste:8
Another one of the more odd things with this drink is the non-color of the liquid inside. I am used to brown, red and even blue energy drinks - some so full of food dye that my Bowel movements turn neon colors - but very very few energy drinks are clear. It also tastes like nothing like any other drink I have had before - a mix of grapefruit, lemon lime and gummy bears. It tastes natural and clean , although it does feel a bit syrupy from the sweetener. Still, the drink goes down very very smoothly - a very unique and refreshing drink all around.

Nutrition:8
My issues with this drink are the usual - uin that they use High Fructose corn syrup and is pretty calorie laden. They also have a diet version - which I am searching high and low for. The 110 calorie can also has glyceryl abietate, also known as Ester gum, a food additive used to keep oils in suspension in water. This has all the energy drink stuff in here, with Inositol, Taurine , ginseng, and B Vitamins. As for the buzz, the 120mg caffeine in this little can is super-powerful! This little thing kept me up and bouncing for a good 3 hours - very surprising for such a little can. More than other big drinks, this is a great one to slam down and oscillate against the walls with. This is the drink of choice for mosh pits, lanparties and any place you need a super fast balls-out burst of jittery energy.

Packaging:8
Clean, nice, and way wierd. a lovely background, a design that holds everything together, great fonts, but the text is covered in wood grain. Huh? Rarely would I associate faux wood shelf paper design in an energy drink. But mixed with the distressed background and the warning of " mixing with alcohol may enhance late night activities." big and bold on the side, I think they pull it off. They also have a definition of dopamine, along with a statement that there is no actual dopamine in ths drink (Duh). They printed it wrongly though, as the logo should be facing outward, so everyone can see the brand while the drinker is guzzling. Instead the moniker is off to an odd side, making harder to show off this cool can. This whole thing is close to great, but needs a few tweaks to become fantastic.

Website:7 www.dopamineenergydrink.com
For a flash website this is pretty decent and thought out. There is both a regular version and a sugar free version. It is pretty heavy on load times, sometimes dragging my computer down with slow animation. Still, it is very well maintained and very nice on the eyes. I would appreciate a volume slider, as the music was nice but too loud. I am not sure if this has anything for the average surfer - maybe some nice girlie shots in the gallery and a little tiny bit on the drink - but dont expect this to be a major powerhouse of a site. FOr a business card website, it does the job decently.
taurine rules
Caffeine Fiend

Baboom Energy Spray

I was recently introduced to an innovative drug company, concerned with pharmaceuticals and innovative medicine delivery systems. Why was I dealing with a world renowned company engaged in the research, development and commercialization of drug delivery systems and technologies? because, while they do make their product into Oral Insulin for people with Diabetes, they also used it to make BaBoom! Energy Spray, using their same technology to deliver a blast of energy right into your bloodstream. Great idea, if it is carried out correctly.

After a little phone and email tag, I got this awesome looking dynamite stick in the mail, only it was a little Binaca sized spray, only without any alcohol and full of energy drink ingredients, like Glucose, Caffeine, Taurine, Vitamin B3, Vitamin B6. I loved the idea, a cool watermelon flavor sprayed into the mouth and absorbed into the bloodstream for rapid action. Impressed, I got hold of Bill Abajian, the senior executive advisor for global business development at Generex Biotechnology.

Big Red Boots: How did you come up with the idea for the spray? It Is a unique idea not really pushed on the convenience store counters .
Bill Abajian: BaBOOM!™ Energy Spray came about because Generex Biotechnology is always looking to expand into new markets and leverage its drug delivery technology... we knew that developing an energy spray would be perfect for this market We are now aggressively targeting the c-stores ...

Big Red Boots: Is there a story behind the great name? how did it come about?
Bill Abajian: We wanted the brand and packaging to be edgy, sexy and appealing to customers, but also to describe what the product does and what the technology is capable of doing... We went to the drawing board and brainstormed a few ideas, and came up with some pretty ridiculous names and some names that would be very recognizable to the consumer. We loved “BAM!” as Emeril Lagasse would say, but it was already trademarked. With this inspiration and the fact that our product gives an explosive burst of energy, we decided to carry this into the brand name and came up with the name BaBOOM!™ and the package that looks like a stick of dynamite. Dynamite has an instant and long-lasting effect once detonated, and BaBOOM!™ Energy Spray does the same – but without the actual explosion of course!

Big Red Boots: So far, what has been the biggest challenge with this product?
Bill Abajian: The biggest challenge so far has been to inform consumers of the value-added benefits of using an oral energy spray rather than drinks or shots. We are educating the consumer that BaBOOM!™ Energy Spray is faster-acting, more convenient and has multiple servings in a single container.

Big Red Boots: I saw this is mainly for sale over the phone – do you have plans for a global sweep to get Baboom into energy fanatic’s jittery mitts?
Bill Abajian: Absolutely. For any product that we develop, we think of the global marketplace. Over the years we have built relationships with leading distributors in their respective territories and continue to broaden our network of distributors that can serve their market effectively. BaBOOM!™ can be ordered online (www.baboomenergyspray.com) or over the phone (1-800-391-6755), and we are working to develop additional distribution channels in the US.

Big Red Boots: Are you selling this internationally? Where are you based?
Bill Abajian: Yes. Beyond North America we are currently selling BaBOOM!™ Energy Spray in the Middle East, and we are signing up master distributors in Africa, the Russian Federation, Asia, India, Latin and South America, and of course Europe. Our head office is in Toronto, but we also have offices in the US and the Middle East.

Big Red Boots: Why did you pick the ingredients you use in your drinks? Energy spray works faster in your body than drinks – did that have a play into the nutrients you added?
We selected similar ingredients that all of the major energy drink and energy shot brands use, but we formulated it in a way that complements our delivery system. BaBOOM!™ Energy Spray has a much more rapid absorption than drinks or shots because absorption takes place in the mouth and enters the blood stream immediately, as opposed to being digested in the stomach before it can be absorbed.

Big Red Boots: Who is your main competition? Are you going for a niche market or going to try to take on the big energy drink boys – dominate a relatively new category, or just take on Kickers and the other new sprays
In the energy sector, all competition is good competition as we are all growing the market and trying to find our niche. To be the next Red Bull or 5-Hour would be nice, but realistically BaBOOM!™ serves a niche consumer who would otherwise not take an energy drink or shot, or who would not take that second or third serving during the day. Ultimately, the consumer will decide what is best for them and whether BaBOOM!™ will be a major player in the energy field.

Big Red Boots: Do you have a plan to come out with any other kinds of products, like shots and the rest?
If you are referring to developing other kinds of energy products, right now we are focusing our attention on building the BaBOOM!™ brand.

Big Red Boots: What is your target market for Baboom? What kind of customer base are you hoping to find?
Originally, BaBOOM!™ was targeted to 18- to 35-year-old males, however, we found that women were also using the product because BaBOOM!™ gives instant energy but has zero fat and only 2 calories per serving. In other words, “soccer moms” love this product since they are always on the go and looking for ways to keep their energy levels up without having to overload their bodies with calories and large doses of liquid... We are also seeing growing use among students, truck drivers and athletes.

Big Red Boots: Your design is more fun than functional – were you trying to reach a different theme and market than regular energy products? (i.e. baboom is for superheroes and 5 hour energy is for your grandma…)
Definitely, the design is more fun and edgy. That’s the point – BaBOOM!™ is a point of purchase sale, so the goal is to grab the attention of the consumer who goes to a convenience store to purchase chewing gum or whatever, sees BaBOOM!™ on the counter, and picks it up and buys it.

Big Red Boots: Why should we grab this as opposed to a Red Bull or Monster?
If you want instant energy, then BaBOOM!™ is your product. We positioned the product to be used either as a quick, standalone energy booster or as an energy supplement to other energy drinks or energy shots.
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So after all this - what was my impression?
I think there is some really interesting things going on here. This is a revolutionary idea, a spray is even better than a gum or mints as immediate absorbtion. But there are some problems here. I looked all over the cool package, but fiding how much caffeine and other nutrients I was taking per spray were nowhere to be found. I started with 5 sprays, and felt nothing. I moved up to 10 sprays, and felt a light lift that lasted for a little longer than an hour. Not wanting to go nuts, I got to about 12 shots and backed off - not knowing exactly what I was putting in myself.
Fortunately, my crazy coworker friend grabbed the bottle and did what I was too chicken to try, and did about 20 shots in a row. Later, he reported no effects at all. My wife also reported no effects, although she said it felt like ants were crawling on her tongue.
In terms of marketing, the packaging is cool, but should be much more emphasized this is from a pharmaceutical company, assuring the user that this is not as scary as so many people I showed the product to thought it was. Their website is not much help either, as it is just a shell, barely even registering as a marketing material. So even though the product is innovative, the flavor is OK and the package is freaking awesome, it is going to have a hard time with people unsure of what they are putting in themselves. Boost the amounts of caffeine and label it accordingly, fix your packaging and build yourself a real website and I think this product will have more than a serious chance. Nutrition/Buzz:5 Packaing:9 Taste: 7 Website:2

Wednesday, November 5, 2008

Wired Xsport Isotonic

Wired just keeps the energy drinks coming, from the most boring flavors to the most intriguing ones you could find. Wired Xsport Isotonic is definitely one of the more interesting varieties of Wired, using a blend of carbohydrates, nutraceuticals, vitamins, minerals and amino acids to prevent fatigue and allow your body to burn energy instead of muscle, instead of just loading you up with caffeine. What I am not sure of is how this is an isotonic drink. Most movement is isotonic, from lifting an object off a desk, walking to get more donuts , and running from the cops involve isotonic contractions. So the name is silly, but I get teh point. This is a sport energy drink much the same as Hansen's Energade or Hydrive E.

Seeing as this weekend is perfect for yardwork, I thought it was a great time to test out the hydration and energy needed for a good weekend housecleaning. After drinking part of the can at the beginning of chores, and the rest of the can afterwards, I finished four hours later with tons of extra enery, and no fatigue afterwards. In other words, this stuff really does work, providing a nice gentle boost while not oveloading, as well as providing the needed refreshment and potassium after a hard day gigging in the dirt.

Taste:8
Overall, these taste pretty decent, much in commin with their other energy drinks with a standard "Red Bull" Flavor. In this case I did not mind at all, as it came across a little vanilla and no bitter or sour. This was both refreshing and rehydrating, tasting exactly like I hoped it would. This is not very sweet, but not tart either. Just a nice blend of Fructose, Sugar and sucralose to make thigs sweet without syrup or overkill.

Nutrition:9
Wired is always coming up with interesting ideas for thier drinks, and this is no exception. This drink contains 3000% RDI of B12, a bucketload of Potassium, 600% RDI Vitamin B6, 200% RDI Vitamin B3 100 mg, and the usual energy drink chemicals, Inositol, heavy sodiumand a little Taurine.
In terms of caloroes this drink has only 80 calories for 16 ounces, which is pretty nice. This also only has 94 milligrams of caffeine - which is llow for energy drink standards, but works well enough to give you a boost through your workout and to help you recover after one. This stuff worked really well for me during my day of sweaty physical activity, and would take it again in a heartbeat.

Packaging:4
This fits with all the other Wired drinks, with the only change being in the color scheme, a horrible acrylic Smurf blue on orange, with a big red X, and a litle more red outlining the letters. This really does not work. AT ALL.The rest of the can is nice enough and does everything allright, from the little intro paragraph to the clean and nice printing job. But, this color sceme is REALLY REALLY BAD. For a drink this good, they really should have put this in a nice clear PET bottle - This drink would be a sure fire hit if they cleaned up the container.

energy ratungs blog